Chris Hanna

Video is revolutionizing the way businesses attract, evaluate, and hire talent. From video job descriptions to candidate video submissions, this powerful medium provides deeper insights, engages candidates, and streamlines the recruitment process. Research from Wyzowl reveals that 81% of businesses use video as a marketing tool—and now, forward-thinking companies are applying the same principles to […]

Hiring creative talent is one of the most impactful decisions for any business, especially in the fast-paced marketing and content creation world. However, despite its importance, hiring managers often make avoidable mistakes that lead to wasted time, lost productivity, and even costly turnover. A study by the Society for Human Resource Management reveals that a

Recruiting top talent is one of the most critical tasks for any business, yet it’s often the most time-consuming and stressful. The process can overwhelm even the most experienced hiring managers, from writing job descriptions to screening candidates. That’s where done-for-you recruitment services come in—offering a streamlined, professional approach to finding the perfect fit for

Job descriptions are the first point of contact between your business and potential candidates. When done right, they attract top talent; when done poorly, they can deter even the most qualified professionals. A CareerBuilder survey found that 51% of job seekers avoid applying for roles with confusing or vague descriptions, highlighting how critical it is

In today’s digital-first world, social media is more than just a platform for posting updates—it’s a powerful tool for building brand awareness, engaging with customers, and driving revenue. Yet, many business owners are overwhelmed by the constant demands of managing social media accounts. According to Social Media Examiner, 63% of marketers say their biggest challenge

As a solopreneur, you’re used to wearing multiple hats—handling everything from customer service to marketing to bookkeeping. But as your business begins to scale, juggling these responsibilities can hold you back from focusing on growth opportunities. This is where the “WHO, not HOW” concept becomes transformational. Instead of asking, “How can I do this?” the

When hiring creative professionals—designers, videographers, writers, and social media managers—your job description is your first opportunity to make a lasting impression. A well-crafted description outlines the role and conveys your brand’s personality and vision, drawing in candidates who are aligned with your goals. In today’s competitive market, top creative talent has options. A generic or

When building a high-performing marketing team, technical skills and experience are often at the top of my mind. However, cultural fit—aligning a candidate’s values, personality, and working style with your company’s ethos—can be just as critical. A study by Robert Half revealed that 91% of managers consider cultural fit more important than experience and skills

Technical expertise is just one piece of the puzzle in creative roles. Soft skills—like adaptability, collaboration, and emotional intelligence—often separate good professionals from great ones. These traits enable creative individuals to thrive in dynamic environments, work seamlessly with teams, and produce innovative solutions that drive business success. According to LinkedIn’s Global Talent Trends report, 92%

Social media is no longer a “nice-to-have” for businesses—it’s a cornerstone of effective marketing strategies. Yet, many companies underestimate the time, expertise, and effort required to manage social media effectively, often relegating it to a side task. According to Sprout Social, 93% of marketers say social media helps them achieve business goals. However, this potential